Yellow and FreelanceDiary Seed Round

We are raising £150k SEIS for Yellow and FreelanceDiary (2x apps, 1x company) to provide us with some early traction before a large round early next year. Between both apps, we serve the entire self-employed banking, financial services and work management value chain, providing many innovative products and a generous freemium model. Additionally, we have a strong partnership with one of the largest insurers for the self-employed, and we are on track to launch FreelanceDiary in the last week of June with 3x premium features. The FreelanceDiary website, iOS/Android app and desktop app is currently live.

Upon launch of FreelanceDiary, we will begin growing the platform, and our team have started building Yellow, which has a 3x month launch roadmap.


Yellow is a smart banking app for the self-employed that is driven by the data in their Diaries. This data enables us to automate the acquisition of our partners’ financial services and provide innovative, automated tools, such as automated expenses and tax returns.


FreelanceDiary is the complete booking, management and payment solution for freelancers and talent managers. At the core is a calendar that’s designed for freelance work, providing smarter availability, booking and management, whilst automating invoicing, timesheets and payments.

To obtain a full deck and financial model, please contact Richard ( or Daniel ( Thank you for your time.

Below is the FreelanceDiary investor product demo.

Written by Richard Jeffs
Former TV Producer and DoP. Now Founder and CEO of Yellow and FreelanceDiary.

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