Investing in FreelanceDiary


FreelanceDiary is the freelancer booking, calendar and invoicing platform that provides a dynamic, new way to hire, manage and pay.

Make Freelance Work

The freelance sector is growing 3x faster than the traditional workforce, 50% of millennial workers are already freelance and 50.9% of workers will be freelance within 10 years. Despite this shift, the way we hire, manage and pay has barely changed in the past 50 years.

Companies contact their freelancers individually by phone and email to discover their availability and rates, and they find new freelancers by posting to jobs boards. As busy freelancers are often hard-to-reach and don’t have time to search and apply for work, this process is slow and often ineffective.

Once hired, rates and additional costs become buried in emails, and the booking dates are managed in spreadsheets or calendar apps that are unfit for purpose. Phone and email is then used to communicate and renegotiate changes to the booking. Finally, accumulating all of this data to raise time-sheets or invoices and make payments, using several, separate services, is labour-intensive, and the problem is magnified when booking managers collaborate in the management of teams and everyone is juggling multiple bookings. The result is a rich sector that is restricted, disconnected and disorganised.

We are a team of frustrated freelance and HR professionals that have built a dynamic, new way to hire, manage and pay. FreelanceDiary uses smart automation to enable bookings to be made, edited and reconfirmed easily, and it makes the entire process, from hiring to payment, seamless and simple.

Go To Market

In the UK from 2008-2016, freelancers increased by 43% and contributed £119B to the economy. There are 57.3M freelancers in the US.

Our initial target market is the creative economy, where nearly 50% of the 40M professionals worldwide are freelance and generate more revenue than the automotive, life sciences, aerospace, oil and gas sectors combined. 

 Funding Proceeds

From the money we are raising, 45% will be spent on product development and 40% on marketing. Within 30 days, we aim to release the new Automated Invoicing feature.

FreelanceDiary’s new Automated Invoicing feature has been designed specifically for freelancers. It generates invoices automatically from the bookings in freelancers’ Calendars, saving considerable time on admin chores. It’s also completely free, providing two compelling competitive advantages. FreeAgent, an invoicing service for small businesses that charge £19 – £29 pcm, raised £1.2m from 700 investors on Seedrs in July 2015 and launched their IPO just 16 months later.


Register Interest

If you are interested in investing or would like to learn more about FreelanceDiary, please contact either Richard:, Daniel: or Natalie:

We look forward to hearing from you.


Written by Richard Jeffs
During the 15 years I worked as a TV producer and director of photography, my peers and I grew increasingly frustrated by the outdated and ineffective methods we rely on for hiring, managing and paying freelancers. Busy freelancers are hard-to-reach and job-sites are often ineffective for finding talent. This, as well as inefficiencies in the ongoing management and payment processes, is what drove me to design a dynamic, new way to hire manage and pay.